What to Know About Wayfair's Way Day 2023 Sale
Tips and tricks to get the best deals on furniture, appliances, rugs, and more
Wayfair just announced it is extending its Way Day 2023 shopping event. The annual two-day sale will now run through April 29 at 2:59 a.m. EST, giving shoppers one more day to find furniture, rugs, home décor, lighting, kitchen appliances, and more at deeper discounts than usual.
Launched in April 2018, Way Day started as Wayfair’s answer to Amazon Prime Day. The retailer offers larger than usual discounts on almost everything it sells during the event, making it a great time to shop and save. The experts at Consumer Reports will be combing through the sale to help you find the best prices on items that have scored well in our lab tests and performed well in our homes.
To get the products you want and maximize your savings, you may want to be strategic when shopping the sale. This is especially important when buying furniture and décor online, where you can’t see items in person. Take the time to read reviews and compare prices at other retailers.
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What's on Sale?
Wayfair says almost everything on the site will be on sale during Way Day, with discounts of up to 80 percent and prices that the retailer claims are the lowest of the year. Shipping on all Way Day orders is always free.
While Wayfair may be best known for selling furniture and home décor—especially from its own brands AllModern, Birch Lane, and Joss & Main—the online marketplace has a broader selection of products. This means Way Day is also a great time to score discounts on large appliances, grills, small kitchen tools, coffee makers, mattresses, vacuums, and more. There are deals in almost every category, including on popular brands like KitchenAid, Cuisinart, Dyson, and Sealy.
A majority of Way Day discounts should last the duration of the event. In addition to these price cuts, Wayfair also typically runs flash deals that last anywhere from a few hours to a full day, with new offers cropping up every hour throughout the sale.
How to Get a Good Deal on Way Day
It can be hard to tell whether a Way Day price is lower than the usual Wayfair price because many of the site’s products always appear to be discounted. But there are two easy ways to find out how good a deal really is: Research Wayfair’s prices ahead of time and compare prices with other retailers.
How to Avoid Low-Quality Items
Shopping online, especially for furniture and décor, can be tough because you can’t see the items in person. And while it’s nice to save on, say, a new couch, returning a large, bulky item can be a real hassle. So it’s especially important to do your research before you buy.
Though Consumer Reports doesn’t test individual pieces of furniture, you can check our ratings of 17 online furniture stores based on CR member feedback about their experiences shopping online. Wayfair ranks toward the middle of the ratings, earning a good score for quality and showing up strong in the on-time-delivery and returns categories.
You may be able to find professional reviews of Wayfair brands, if not the specific pieces you’re considering. Customer reviews can be useful as well. They may help you get a better idea of quality, ease of assembly, potential shipping issues, and even the accuracy of colors listed on the site, especially if they include a photo of the item in the review.
Because reviews from individual shoppers are subjective, read as many as you can and look for similarities. If only one or two people mention that their new chair arrived damaged, it may be a rare problem. But if a dozen reviews indicate the same issue, it may be a sign to keep searching for a higher-quality item.
